contact@dgtalists.com +91 89104 35874 / +91 86976 67663
  • 10 modulesGain insight into a topic
    and learn the fundamentals.
  • 4.8
  • 60 hours to complete5 weeks at 4 hours a week
  • Flexible ScheduleLearn at your own place
  • 94%Most learners liked this course

Digital Marketing

Digital marketing is one of the most demanding sectors, offering a diverse range of career paths, from digital marketing executive and content writer to SEO specialist and social media strategist. At Dgtalists Academy, we’ve designed tailored programs to guide you through both the basics and advanced skills, helping you reach your career goals. Sign up today!

What You'll Learn

  • Build and grow an online business from scratch
  • Boost website rankings using effective SEO techniques
  • Use social media to increase audience engagement
  • Create compelling content that captures and retains attention

Course Fee

₹30,000.00

  • Duration

    60 Hours

  • Lessons

    11

  • Certifications

    Yes

Enroll Now

Key Highlights of the Digital Marketing Course

  • Identify Industry Trends: Digital marketing tactics are always evolving. Our experts will help you identify and use the latest industry trends for your advantage.
  • Access to Free and Paid Tools: Master a variety of digital marketing tools, both free and paid, such as Google Trends, Google Keyword Planner, SEMrush, Ahrefs, and more.
  • Profile Optimization: Our industry professionals assist in optimizing your profile to ensure your resume stands out and catches the attention of recruiters.
  • Interview Preparation: Our trainers provide mock interviews, boosting your confidence and preparing you to handle any tough questions from interviewers.
  • Certification: Upon successful course completion, you’ll receive a certification recognized by major organizations.

Curriculum

  • Overview of Digital Marketing
  • Key Fundamentals
  • Scope in India and Globally
  • Latest Trends and Innovations
  • Targeting Professionals, Startups, and SMBs
  • Career Opportunities

  • Introduction to SEO
  • Search Engine Ranking Factors (SERPs, Google Algorithms)
  • On-Page, Off-Page, and Technical SEO
  • Local SEO and Mobile-first SEO
  • Advanced Keyword Research and SEO Tools (Google Search Console, SSL Security)
  • eCommerce SEO and SEO Reporting
  • White Hat vs Black Hat SEO
  • SEO Case Studies

  • Introduction to SMO
  • Platform-Specific Strategies
  • Profile Optimization and Lead Generation
  • Tools, Chatbots, and Calendars for Social Media
  • Content Creation Best Practices
  • Influencer Marketing
  • WhatsApp Marketing
  • SMO Reporting and Analysis
  • Social Media Trends and Consistency

  • Introduction to SMM
  • Ads Overview and Objectives
  • Targeting and Placements
  • Ad Copywriting, Landing Page Relevance, and A/B Testing
  • Dynamic Ads, Remarketing, and Retargeting
  • Video Ads and Competitor Analysis

  • Introduction to Google Analytics
  • Setup, Data Analysis, and Reporting
  • Google Analytics for SEO and PPC
  • Google Tag Manager Setup and Integration
  • Tracking Events and Videos with GTM

  • Overview of Content Marketing
  • Types and Strategies
  • Metrics and Goals for Success
  • Using Video, Storytelling, Quora, Infographics, and Podcasts
  • YouTube Marketing: Setup, Growth, and Monetization
  • YouTube Funnels and Top Tools

  • Introduction to ASO and Its Importance
  • On-Page and Off-Page ASO Factors
  • Tools for ASO Optimization
  • App Store Strategies for Google Play and iOS
  • Using ASO for Paid Campaigns

  • Introduction to GMB
  • Setting Up and Optimizing GMB Listings
  • Lead Generation and Managing Reviews
  • Multiple Locations Management
  • Tips and Tricks for GMB Success

  • Overview of Google Ads and Types (Search, Display, Video, Shopping, Call-only)
  • Landing Pages, Remarketing, and Audience Targeting
  • In-depth Optimization and Running Effective Ads

  • Introduction to Email Marketing
  • Automation, Omni-channel Marketing, and Metrics
  • Writing Effective Emails with CTAs
  • Lead Generation and Conversion Optimization

Certificate

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